Sports Direct Supports Angling Causes



Sports Direct Supports Angling Causes

Newcomer to the angling market, high street retailer Sports Direct, has committed support and pledged significant finance to angling associations and charities.

In a ground-breaking agreement, Sports Direct will be sponsoring the Professional Anglers Association’s (PAA) series of coaching roadshows for 2013 that will cover a range of nationwide angling and country show events. The sponsorship agreement incorporates items of coaching tackle, travel expenses, clothing and promotional literature.

Nick Fox, Group Product Manager for Sports Direct said: ‘The Professional Anglers Association is a recognised angling coaching body with a great reputation for providing quality coaching by its members. We are delighted to support its roadshows, which will provide opportunities to showcase and demonstrate our own, bespoke angling starter kits.’

The first PAA roadshow appearance will be at The Big One, at Farnborough Airfield on 23rd and 24th February where organiser Fishface Promotions has kindly donated a stand to the Association.

Furthermore, through a tackle endorsement programme agreed between Sports Direct and the PAA, the newly formed Angling Participation Fund – run by the Angling Trades Association (ATA) – will benefit from a sizeable donation from Sports Direct.

The Fund has been set up by the ATA to encourage and secure contributions from both the trade and outside revenue sources in order to provide financial support to future angling projects and initiatives.

Dr. Bruno Broughton, PAA Chairman, welcomed the moves: ‘The tackle endorsement deal between Sports Direct and the PAA will contribute much needed and greatly appreciated money into the Angling Participation Fund’s coffers. We have had very exciting and innovative discussions with Sports Direct and the PAA hopes that this will herald a long and mutually-fruitful relationship, which in turn will benefit future angling projects and initiatives.’

Nick Fox added: ‘Angling is a very important market to Sports Direct and will continue to be vital in the companies’ future growth. To establish an endorsement programme with the PAA that subsequently benefits the future of the sport by donating to the Angling Participation Fund makes complete sense. We are delighted to be given the opportunity to help in this way.’

>>> Ends.

Media Contacts:

Naidre Werner, ATA Chairman and PAA Director
Telephone: +44 (0) 845 459 9956
Mobile: +44 (0) 7767 371802

Dr Bruno Broughton, ATA Chief Executive Officer and PAA Chairman
Telephone: 01952 691515


Notes to editors:

About the Professional Anglers Association

The Professional Anglers Association (PAA) was established in 1999 by the Angling Trades Association (ATA) to provide a nationwide network of trained, professional angling coaches in recognition that bringing newcomers into angling, and retaining them, underpins the success of the sport.

The PAA is a non-profit-making company limited by guarantee which is organised by an elected, unpaid board of directors and administered through the Federation of Sports & Play Associations.

The PAA encourages competent anglers of every discipline to take nationally-accredited coaching courses. Once they have qualified, they are invited to join the Association, which offers a full support service to help them with their coaching activities. Membership is open to all qualified coaches, irrespective of the branch of the sport in which they excel.

About the Angling Trades Association

The Angling Trades Association represents angling manufacturers, wholesalers, retailers, fisheries, publishers and distributors and is the Voice of the British Angling Industry. Incorporated in 1973, and celebrating its 40th year, the ATA remains the only trade body representing the angling industry.

The Association counts amongst its membership base a majority of the UK’s major angling suppliers, as well as leading retailers, coarse fisheries and publishers.

The ATA’s aim is to promote, represent and protect the trade across all three angling disciplines – sea, game and coarse fishing. In so doing it strives to achieve not only long-term stability for the sport but, more importantly, growth and development.

A print-friendly PDF version of this press release is available to download.

This entry was posted in Member News and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>